. . . healthcare should be social. 

People communicate differently today than in the past. If you haven't updated your organization's communication approach in a while, you're losing out. So are your patients and staff.

Digital communication can be impactful without putting an organization at risk, too. It is important to know how to safely implement a strategic social plan (especially in health care) with specific goals in mind. It is equally important to understand how that strategy will affect current reimbursement motivators. For example:

If your organization is encouraged to perform specific services that are often underutilized (such as cancer screenings, flu shots, etc), how can a communication strategy improve patient utilization of those services? Likewise, if your organization loses money due to preventable readmissions, how can a a patient education strategy improve adherance?